Sainsbury’s

When Sainsbury’s asked us to help them make Christmas special for 250,000 of their core clients, we used our industry-leading combination of expertise and experience to deliver a variety of formats for large letter pocket packs, personalised to each customer.

Within ten weeks, we took the client’s brief from design to delivery with Ebi’s unique in-house end-to-end service.

• Ebi developed multiple gift set concepts after close work with the client and their stakeholders
• Fully recyclable packs containing vouchers and the client’s well-known “bag for life” (created from recycled bottles)
• Diverse range of formats providing strong appeal to a wide range of customers
• Fresh redesign on the tried-and-tested calendar box and gift formats, with a strong impact upon arrival
• Each pack individually assembled and delivered by Ebi’s in-house team
• Record levels of redemption on the campaign’s vouchers meant the client is already making follow-up plans for further campaigns