E-Commerce is Predicted to Rise in 2023
E-commerce will have a banner year in 2023, according to the National Retail Federation (NRF)’s yearly forecast.
Is Digital Direct Marketing the Future?
According to a new article by Forbes, digital direct marketing is the latest evolution of direct mail – and it’s here to stay.
3 Statistics That Prove Retail Signage Matters
The point-of-sale and related signage in a brick-and-mortar retail store makes a difference – and these statistics prove it.
Who Will Win the Retail Battle Between Brick-and-Mortar and E-Commerce?
Post-lockdown, many consumers have chosen to return to shopping in person, but will the convenience of e-commerce win out in the long run?
Is Direct Mail Perfect for Premium Marketing?
With the inundation of digital marketing, recipients are overlooking the common and finding interest in uncommon practices like direct mail.
Artist Creates Moving Textiles with Lenticular Printing
Have you ever seen a textile that appears to move or change when viewed from different angles?
The Surprising Way Apple is Driving Direct Mail’s Popularity
Direct mail is more popular than ever, easily competing with digital marketing.
Is Direct Mail a Dead Format?
With Christmas just behind us, now is the perfect time to be thinking about your marketing strategy.
Wine Industry Calls for Alternative Packaging Now
Wine professionals and businesses, including Jancis Robinson MW and Hugh Johnson OBE, have signed an open letter calling for an immediate change to how wine is packaged in the UK.
Electronics Companies Say No to Plastic Packaging
Electronics companies like Nintendo and Sony are phasing out unsustainable packaging, with the industry focusing on more sustainable alternatives due to popular demand.
Do Men and Women Respond to Direct Mail Differently?
New research by the University of Wisconsin suggests that direct mail campaigners can use different techniques for better results among men or women.
Why Direct Mail Should Feature in Your Christmas Campaign
With Christmas just around the corner, now is the perfect time to be thinking about your marketing strategy.