Direct mail can be surprisingly effective, even in today’s Internet-driven world – a 2017 study found that approximately 42% of people read or scan direct mail sent to them. 54% of respondents…

Despite fears around the effect of Brexit on the economy, the UK’s design industry continues to grow, with one out of every six people working in London employed in the creative industries…

It is often said that 80% of new products fail – sometimes more, depending on who you ask. Where does this figure come from? It has been attributed to many different figures and organisations…

In the Internet age, direct mail can be seen as an old-fashioned form of marketing in comparison to social media and web promotion.However direct mail offers a strong advantage…

New research by the retail magazine The Grocer suggests that young people, also known as Generation Z, prioritise sustainability when making purchase decisions. Almost three…

Recycling targets cannot be met unless there is a “radical change” to the UK’s infrastructure, economy specialist Axion has warned. Responding…

A new study has found that 91% of UK adults would rather purchase their Easter egg in cardboard packaging instead of plastic. The survey, which questioned 2,030 UK consumers, was…

Sheffield’s Evolution Print has been trading for 23 years – but has now entered administration. 23 jobs have been lost, while a small number of staff…

The eighth and final series of HBO’s hit television programme Game of Thrones is around the corner, and one particular product in its recent marketing campaign has stood out. Spirits…

Men’s tailor The Savile Row Company and family-run Roberts Bakery have both announced a switch to 100% recyclable packaging this month as Brits become more focused on choosing sustainable brands. The Savile Row Company’s switch came after a survey of 1,000 consumers which…

Amsterdam Schiphol Airport is now home to the largest lenticular print, measuring almost 400ft in length. The print is designer Daan Roosegarde’s latest project, created by Studio Roosegaarde. Called “Beyond”, it is meant to evoke…

Innovation, sustainability and design are the biggest trends in the modern packaging industry, according to analysis by GlobalData. In a study of the top mentioned and trending terms related to packaging…