When utilised properly, direct mail has the potential to result in higher ROI than digital marketing: but how can you make sure your direct mail campaign doesn’t end up in the bin?

How important is accessible packaging? In the UK, rheumatoid arthritis affects over 400,000 people, according to the NHS.

The UK government has announced that upcoming packaging recycling rules will be delayed for a year due to economic strain.

Colour is one of the most important design elements in product packaging. Research has shown colour can impact our emotions and perceptions.

Packaging is about more than simply protecting a product – it can be used as effective promotion in its own right, according to a new survey from global research platform GoodFirms.

Direct marketing is more popular than ever, with its spend rate rising at the sharpest rate since 2006 this year.

In the era of sustainability, much has been made of recyclable packaging – but how important is it to consumers really?

62% of UK consumers are more likely to open a letter than an email, according to new research.

Attracting customer attention in a crowded retail space is no easy feat. As consumers are inundated with product choices, standing out on the shelves is crucial for sales.

79% of consumers are looking for products that come in recyclable or sustainable packaging, and 63% are less likely to buy products without it.

Sustainability is increasingly important to consumers, with YouGov reporting that 86% of British consumers say it is important to them that brands take action on sustainability.

Pot Noodle’s new design marks the biggest change to its packaging since the launch of the brand over 40 years ago.