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How Important is Colour in Packaging?

British citizens want all food packaging to be made 100% recyclable, according to a recent survey commissioned by the Waste and Resources Action Programme (WRAP) and the Industry…

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A Little More About Us: Fulfilment

British citizens want all food packaging to be made 100% recyclable, according to a recent survey commissioned by the Waste and Resources Action Programme (WRAP) and the Industry…

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Social Media Drives Packaging Trends

Social media is the biggest driver of colour trends for branding and packaging, according to a new report by James Cropper. The report was produced alongside Burberry’s ex-creative…

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What is Lenticular Print?

British citizens want all food packaging to be made 100% recyclable, according to a recent survey commissioned by the Waste and Resources Action Programme (WRAP) and the Industry…

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Flexible Packaging is About to Rise

The latest market report on packaging by Smithers Pira claims that flexible packaging is forecast for strong growth from 2019 to 2024. Flexible packaging is commonly used for food…

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When It Comes to Branding, Colours Matter

A recent study by the University of Missouri has revealed that colours have a strong impact on how consumers view logos – and the brand they belong to. The University of Missouri surveyed…

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