The future of direct mail is here: meet Digital Direct Mail, or DDM for short.
delivers record response rates, industry-leading conversion rates, and unbeatable returns on investment.
The average direct mail
response rate is 4.4%
With DDM, our clients are recording
response rates of 48%
Source: Direct Marketing Association (DMA)
How Does DDM Work?
To your customers, DDM might seem like magic.
It’s wireless, instantaneous, and it works from anywhere in the United Kingdom. There’s no Bluetooth, Wi-Fi or app download required – DDM works by using the Internet of Things, the same network your smart meter or your smart fridge use.
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Monitor and analyse
Make Your Customers Feel Loved
What’s the secret behind DDM’s unrivalled response rates? We could spend all day giving you statistics and research, but we think it all boils down to this: making your customers feel loved.
It’s a seamless, easy way for your customers to say yes to you… and the best part is, it’s easy for you too, thanks to our end-to-end design to delivery service, with complete support from the start to the very end of your campaign.
Frequently Asked Questions
How is Ebi Engage different
to traditional direct mail?
Ebi Engage combines the tried-and-tested methods that have made direct mail a marketing mainstay with up-to-the-minute wireless technology. Using the power of the Internet of Things (IoT), Ebi Engage makes instant customer feedback possible, with real time cloud reporting creating automatic, personalised brand responses. The result is record-breaking response rates that double, triple and even quadruple that of traditional direct mail*.
*DMA research shows a 9% average response rate for direct mail campaigns, while Ebi Engage campaigns have netted response rates of up to 49%.
What do I need to set up an
Ebi Engage campaign?
Creating an Ebi Engage campaign is as simple - or as in-depth - as you want it to be.
There’s two key pieces of the puzzle we need from you: your thoughts on a design for your campaign, and your all-important customer data. Choose from our catalogue of designs to find one you like, or work with our in-house designers to create a completely new design from scratch.
How do I monitor campaigns?
Every Ebi Engage campaign can be followed in real time through DDM Cloud, the campaign’s personal cloud-based dashboard. DDM Cloud allows you to get a general overview of how your campaign is doing, or drill down into specifics. Filter by location, clicks, button presses, artwork, and more - and combine filters in any way you wish for ultra-detailed analytics.
Does Ebi Engage use data protection?
Yes. Every Ebi Engage campaign follows strict GDPR laws to ensure all customer data remains secure - and we work with independent data protection agencies to securely transfer data through encrypted systems to reduce the risk of leaks. Because security and data protection is so important to us, we audit our own systems monthly to make sure they remain airtight.
How long should Ebi Engage campaigns
You know your customers and what they will respond to best, but we recommend that campaigns run for approximately twelve weeks - though they can be shorter or longer.
How long do Ebi Engage campaigns
take to create?
Each campaign is different, but on average the time from design to prototype is three to four weeks - after which the packs can be rapidly produced, fulfilled and delivered by our own in-house team.
Are Ebi Engage campaigns recyclable?
Yes. Every Ebi Engage campaign pack can be returned to our headquarters, where it will be recycled and its electronics will be repurposed. Because the packs themselves do not store data, we have no way of taking your customers’ data from used packs after they have been returned to us.