The future of direct mail is here: meet Digital Direct Mail, or DDM for short.

Seamlessly blending cutting-edge technology and direct marketing’s tried and tested, tangible appeal, DDM
delivers record response rates, industry-leading conversion rates, and unbeatable returns on investment.

The average direct mail
response rate is 4.4%

With DDM, our clients are recording
response rates of 48%

Source: Direct Marketing Association (DMA)

How Does DDM Work?

To your customers, DDM might seem like magic.

How it works is simple: Within each DDM pack is a button or trigger that can be pressed. Press the button and hey presto! More information, like a text message or an email, is sent to your customer instantly.
It’s wireless, instantaneous, and it works from anywhere in the United Kingdom. There’s no Bluetooth, Wi-Fi or app download required – DDM works by using the Internet of Things, the same network your smart meter or your smart fridge use.

DDM Cloud


DDM Cloud is your platform, built to be adaptable and fully integratable with a wide range of push notification capabilities and broad API’s. DDM Cloud can be utilised to deliver direct multichannel communications or simply trigger alerts and notifications into existing client MIS systems and marketing structures. Utilise the cloud for as little or as much as works for your campaign, cloud is all about supporting you and your campaigns.

Secure Upload image

Secure Upload

Upload data securely and
instantly allocate
personalised packs.

Coverage Checker image

Coverage Checker

Instantly check records are
eligible to receive DDM

Digital Engagement image

Digital Engagement

Connect SMS API’s or
build bespoke SMS

Digital Engagement image

Digital Engagement

Connect Email API’s or
build bespoke Email

Real Time image

Real Time

Manage devices and
marketing triggers in Real Time.

Launch image


Launch campaigns and sub
batches at the press of a

Connectivity image


Manage and analyse device
performance in Real Time.

Analytics image


View full campaign
performance and response
rates in Real Time.

Flexible Workflows image

Flexible Workflows

Amend and develop
messaging tools in Real Time.

Returns image


Monitor and analyse
returns performance.

Make Your Customers Feel Loved

What’s the secret behind DDM’s unrivalled response rates? We could spend all day giving you statistics and research, but we think it all boils down to this: making your customers feel loved.

It’s a seamless, easy way for your customers to say yes to you… and the best part is, it’s easy for you too, thanks to our end-to-end design to delivery service, with complete support from the start to the very end of your campaign.

Frequently Asked Questions

How is Ebi Engage different
to traditional direct mail?

Ebi Engage combines the tried-and-tested methods that have made direct mail a marketing mainstay with up-to-the-minute wireless technology. Using the power of the Internet of Things (IoT), Ebi Engage makes instant customer feedback possible, with real time cloud reporting creating automatic, personalised brand responses. The result is record-breaking response rates that double, triple and even quadruple that of traditional direct mail*.

*DMA research shows a 9% average response rate for direct mail campaigns, while Ebi Engage campaigns have netted response rates of up to 49%.

What do I need to set up an
Ebi Engage campaign?

Creating an Ebi Engage campaign is as simple - or as in-depth - as you want it to be.

There’s two key pieces of the puzzle we need from you: your thoughts on a design for your campaign, and your all-important customer data. Choose from our catalogue of designs to find one you like, or work with our in-house designers to create a completely new design from scratch.

How do I monitor campaigns?

Every Ebi Engage campaign can be followed in real time through DDM Cloud, the campaign’s personal cloud-based dashboard. DDM Cloud allows you to get a general overview of how your campaign is doing, or drill down into specifics. Filter by location, clicks, button presses, artwork, and more - and combine filters in any way you wish for ultra-detailed analytics.

Does Ebi Engage use data protection?

Yes. Every Ebi Engage campaign follows strict GDPR laws to ensure all customer data remains secure - and we work with independent data protection agencies to securely transfer data through encrypted systems to reduce the risk of leaks. Because security and data protection is so important to us, we audit our own systems monthly to make sure they remain airtight.

How long should Ebi Engage campaigns
run for?

You know your customers and what they will respond to best, but we recommend that campaigns run for approximately twelve weeks - though they can be shorter or longer.

How long do Ebi Engage campaigns
take to create?

Each campaign is different, but on average the time from design to prototype is three to four weeks - after which the packs can be rapidly produced, fulfilled and delivered by our own in-house team.

Are Ebi Engage campaigns recyclable?

Yes. Every Ebi Engage campaign pack can be returned to our headquarters, where it will be recycled and its electronics will be repurposed. Because the packs themselves do not store data, we have no way of taking your customers’ data from used packs after they have been returned to us.