Estee Lauder

As a luxury brand, Estee Lauder was looking for premium packaging that grabbed attention on the shelf without betraying their sophisticated, sleek branding. We decided to go for gold.

• Glossy high-shine gold foil laminated board delivered a luxury feel to the packaging
• We ensured the client’s branding was prominently and clearly displayed using precise spot colour printing
• Our technical expertise came in useful when we treated the packaging to an intricate heavy emboss pattern – without scuffing or marking it
• This detailed embossed design was something the client had previously been unable to achieve thanks to the packaging’s delicate material
• Delivering the entire solution 100% in-house meant we were able to take it from concept to completion in just ten days