Google Review

Finding a balance between introducing a fresh new look and maintaining all the factors that worked for the old branding was essential when Google Review asked us to help them showcase their brand’s upcoming refresh through their well-known decal sets.

• Updating the client’s branding while maintaining the clean, modern and easy-to-install functions of the double-sided decal
• Over eleven trials testing different approaches in use and coverage
• Extensive tests experimenting with different shapes for an eye-catching new look that could still be handled at speed during mailing
• Ebi Create designed an intricately shaped, mail-friendly decal using spot adhesive technology
• Tested to work varying environments and temperatures for a global roll-out
• From design to deployment in just sixteen weeks, launched to widespread approval by the client’s global stakeholders