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Most Recent Posts

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Can Direct Mail Be a Sustainable Option?

Can Direct Mail Be a Sustainable Option?

Aug 1, 2023

Sustainability is increasingly important to consumers, with YouGov reporting that 86% of British consumers say it is important to them that brands take action on sustainability.

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Pot Noodle’s New Recyclable Packaging Surprises Consumers

Pot Noodle’s New Recyclable Packaging Surprises Consumers

Jul 25, 2023

Pot Noodle’s new design marks the biggest change to its packaging since the launch of the brand over 40 years ago.

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What Makes Direct Mail More Powerful Than Other Mediums?

What Makes Direct Mail More Powerful Than Other Mediums?

Jul 18, 2023

Statistics show that direct mail is more effective at reaching and influencing consumers than any other form of marketing.

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Does Colour Make People More Likely to Buy Your Product?

Does Colour Make People More Likely to Buy Your Product?

Jul 11, 2023

From the wording of an advertisement to the placement of images, every element plays a role in capturing the attention of consumers.

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E-Commerce is Predicted to Rise in 2023

E-Commerce is Predicted to Rise in 2023

May 30, 2023

E-commerce will have a banner year in 2023, according to the National Retail Federation (NRF)’s yearly forecast.

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Is Digital Direct Marketing the Future?

Is Digital Direct Marketing the Future?

May 23, 2023

According to a new article by Forbes, digital direct marketing is the latest evolution of direct mail – and it’s here to stay.

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3 Statistics That Prove Retail Signage Matters

3 Statistics That Prove Retail Signage Matters

Apr 26, 2023

The point-of-sale and related signage in a brick-and-mortar retail store makes a difference – and these statistics prove it.

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Who Will Win the Retail Battle Between Brick-and-Mortar and E-Commerce?

Who Will Win the Retail Battle Between Brick-and-Mortar and E-Commerce?

Apr 11, 2023

Post-lockdown, many consumers have chosen to return to shopping in person, but will the convenience of e-commerce win out in the long run?

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Is Direct Mail Perfect for Premium Marketing?

Is Direct Mail Perfect for Premium Marketing?

Mar 21, 2023

With the inundation of digital marketing, recipients are overlooking the common and finding interest in uncommon practices like direct mail.

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Artist Creates Moving Textiles with Lenticular Printing

Artist Creates Moving Textiles with Lenticular Printing

Mar 14, 2023

Have you ever seen a textile that appears to move or change when viewed from different angles?

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The Surprising Way Apple is Driving Direct Mail’s Popularity

The Surprising Way Apple is Driving Direct Mail’s Popularity

Mar 1, 2023

Direct mail is more popular than ever, easily competing with digital marketing.

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Is Direct Mail a Dead Format?

Is Direct Mail a Dead Format?

Feb 7, 2023

With Christmas just behind us, now is the perfect time to be thinking about your marketing strategy.

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