Sustainability is increasingly important to consumers, with YouGov reporting that 86% of British consumers say it is important to them that brands take action on sustainability.

Pot Noodle’s new design marks the biggest change to its packaging since the launch of the brand over 40 years ago.

Statistics show that direct mail is more effective at reaching and influencing consumers than any other form of marketing.

From the wording of an advertisement to the placement of images, every element plays a role in capturing the attention of consumers.

E-commerce will have a banner year in 2023, according to the National Retail Federation (NRF)’s yearly forecast.

According to a new article by Forbes, digital direct marketing is the latest evolution of direct mail – and it’s here to stay.

The point-of-sale and related signage in a brick-and-mortar retail store makes a difference – and these statistics prove it.

Post-lockdown, many consumers have chosen to return to shopping in person, but will the convenience of e-commerce win out in the long run?

With the inundation of digital marketing, recipients are overlooking the common and finding interest in uncommon practices like direct mail.

Have you ever seen a textile that appears to move or change when viewed from different angles?

Direct mail is more popular than ever, easily competing with digital marketing.

With Christmas just behind us, now is the perfect time to be thinking about your marketing strategy.