by Easib-admin | Oct 30, 2023 | Direct Mail
← Back The Surprising Colour That’s Most Common in Food Packaging Colour is one of the most important design elements in product packaging. Marketers and designers spend a great deal of time selecting the perfect colours for their packaging to appeal to consumers on a...
by Easib-admin | Oct 3, 2023 | Direct Mail
← Back How Effective is Packaging at Promotion? Packaging is about more than simply protecting a product – it can be used as effective promotion in its own right, according to a new survey from global research platform GoodFirms. A new research report...
by Easib-admin | Sep 19, 2023 | Direct Mail
← Back Direct Mail Spending Hits 17 Year High Direct marketing is more popular than ever, with its spend rate rising at the sharpest rate since 2006 this year. IPA Bellwether reports that its market survey shows an increased investment in direct marketing –...
by Easib-admin | Sep 11, 2023 | Direct Mail
← Back Do Consumers Really Care About Recyclable Packaging? In the era of sustainability, much has been made of recyclable packaging – but how important is it to consumers really? A new survey by Pro Carton, the European Association of Carton and Cartonboard...
by Easib-admin | Aug 22, 2023 | Direct Mail
← Back Direct Mail Has a Premium Reputation 62% of UK consumers are more likely to open a letter than an email, according to new research. The survey, carried out by Opinium for Quadient, found that direct mail has a reputation of being a premium product in the minds...
