Sustainable Printed Packaging

Sustainable Printed Packaging

Sustainable Printed Packaging: The Key to Winning Over Eco-Conscious Consumers In today's environmentally conscious landscape, sustainable printed packaging has become a crucial factor in winning over consumers. A recent European study conducted across the UK, France,...

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DIRECT MAIL VS. EMAIL MARKETING ROI

DIRECT MAIL VS. EMAIL MARKETING ROI

In the age of digital dominance, many consider direct mail a relic of the past. However, Lob’s 2023 State of Direct Mail report challenges this notion, sparking a debate: direct mail vs. email marketing ROI.

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How Effective is Packaging at Promotion?

How Effective is Packaging at Promotion?

Packaging is about more than simply protecting a product – it can be used as effective promotion in its own right, according to a new survey from global research platform GoodFirms.

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