Nine in Ten Consumers Prefer Easter Packaging to be Cardboard

A new study has found that 91% of UK adults would rather purchase their Easter egg in cardboard packaging instead of plastic.

The survey, which questioned 2,030 UK consumers, was conducted by Censuswide.

Six out of 10 (61%) of respondents said they were willing to pay extra for Easter eggs with more environmentally-friendly packaging. 45% of consumers thought that Easter egg packaging has become more environmentally-friendly in the last couple of years.

The survey also found that 55% of respondents said that plastic packaging influenced their purchase decision, with the under 40s group making up 62% of those who felt this way.

General manager for Pro Carton, the European Association of Carton and Cartonboard Manufacturers, commented, “These results, show how important the packaging material can be in helping consumers make their purchasing decision. Consumers understand that cartonboard packaging is renewable, recyclable and biodegradable and clearly prefer it to less sustainable alternatives.

“Consumers want more environmentally-friendly packaging and many of them are willing to pay more for it.”