Is Plastic Recycling Labelling Too Confusing?

Labelling on plastic packaging is “confusing” and “inconsistent”, according to a new global study.

The research, which comes from the UN Environment Programme and Consumers International, found that just 17% of the 30 worldwide labels assessed were given a positive score by consulted experts, with 20% being given a negative score and the remainder receiving mixed or neutral results.

The report calls for a global and multi-faceted approach, with better plastics labelling being hailed as a “simple and powerful way to help consumers buy more recyclable products”.

The research found confusing uses of the arrows symbol commonly associated with recycling, with no standard practice for the use of the symbol, along with limited information on the compostability and biodegradability of packaging.

Director General of Consumers International Helena Leurent commented, “As the world rebuilds after COVID-19, we must focus on rebuilding our economy but doing it in a way that meets the Sustainable Development Goals. We have a unique opportunity to change and rebuild systems to work for people, business and the planet. To accelerate sustainable solutions to the world’s biggest challenges we need to bring together dedicated, innovative and ambitious people across all areas of the plastics infrastructure.

“Consumers are increasingly aware of the impact of plastics on the environment, however information provided on plastics is not always clear and actionable. The five global recommendations for action will support businesses, policy and standard setters to enable consumers to make sustainable choices.”