Businesses Switch to 100% Recyclable Packaging as Brits Choose Eco-Friendly Brands
Men’s tailor The Savile Row Company and family-run Roberts Bakery have both announced a switch to 100% recyclable packaging this month as Brits become more focused on choosing sustainable brands.
The Savile Row Company’s switch came after a survey of 1,000 consumers which discovered 79% of respondents were choosing retailers with recyclable packaging – even over cheaper options.
96% said that the eco-friendliness of a product’s packaging was a deciding factor for them when buying products.
Meanwhile Roberts Bakery has introduced fully recyclable packaging across all products in its Bloomer range.
Eco-friendly packaging is becoming an issue at the forefront of consumers’ minds in countries other than the UK too, with the Nielsen Global Survey on Corporate Social Responsibility finding that 55% of global consumers were willing to pay more for products provided by companies committed to positive environmental impact.
The survey also found that 52% of consumers said their sustainable purchase decisions were influenced by packaging.
The Hartman Group’s Sustainability 2015 survey found that 64% of consumers said it was important to them for packaging to be recyclable.
“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” said Amy Fenton, Nielsen’s global leader of public development and sustainability.
“This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands.”