How Effective are Point of Sale Displays?

Attracting customer attention in a crowded retail space is no easy feat. As consumers are inundated with product choices, standing out on the shelves is crucial for sales. This is where point of sale (POS) displays become critical for brands. When done effectively, POS displays catch the consumer’s eye, provide key information, and motivate purchase right at the crucial moment.

Research from the Point of Purchase Institute shows that point of sale marketing has a significant impact on consumer response, increasing overall purchases and, when combined with a sale, increasing purchase rates.

When it comes to products placed near the point of sale, customers notice packaging before price – often as much as four to six seconds earlier, depending on product.

Point of sale displays may seem like a minor retail detail, but they have an outsized impact on purchasing decisions. By following research-backed best practices – optimised placement, crisp branding, concise text, and strategic product presentation – brands can craft POS that stops customers in their tracks. The brands willing to invest in impactful POS stand to gain a significant competitive edge in the fight for customer attention. Though the retail space is increasingly crowded, brands can break through the noise with smartly designed POS displays that convert.