Most Recent Posts
UK’s Design Industry Continues to Grow
Despite fears around the effect of Brexit on the economy, the UK’s design industry continues to grow, with one out of every six people working in London employed in the creative industries…
Is It True That 80% of New Products Fail?
It is often said that 80% of new products fail – sometimes more, depending on who you ask. Where does this figure come from? It has been attributed to many different figures and organisations…
Is Direct Mail GDPR-Proof?
In the Internet age, direct mail can be seen as an old-fashioned form of marketing in comparison to social media and web promotion.However direct mail offers a strong advantage…
Brands Must Embrace Sustainability to Attract Gen Z Consumers
New research by the retail magazine The Grocer suggests that young people, also known as Generation Z, prioritise sustainability when making purchase decisions. Almost three…
Axion Warns Recycling Targets Need More Investment
Recycling targets cannot be met unless there is a “radical change” to the UK’s infrastructure, economy specialist Axion has warned. Responding…
Nine in Ten Consumers Prefer Easter Packaging to be Cardboard
A new study has found that 91% of UK adults would rather purchase their Easter egg in cardboard packaging instead of plastic. The survey, which questioned 2,030 UK consumers, was…
20 Year Old Printing Business Evolution Print Enters Administration
Sheffield’s Evolution Print has been trading for 23 years – but has now entered administration. 23 jobs have been lost, while a small number of staff…
Thermochromic Ink Heats Up Game of Thrones Marketing Campaign
The eighth and final series of HBO’s hit television programme Game of Thrones is around the corner, and one particular product in its recent marketing campaign has stood out. Spirits…
Businesses Switch to 100% Recyclable Packaging as Brits Choose Eco-Friendly Brands
Men’s tailor The Savile Row Company and family-run Roberts Bakery have both announced a switch to 100% recyclable packaging this month as Brits become more focused on choosing sustainable brands. The Savile Row Company’s switch came after a survey of 1,000 consumers which…
World’s Biggest Lenticular Print Installed in Amsterdam
Amsterdam Schiphol Airport is now home to the largest lenticular print, measuring almost 400ft in length. The print is designer Daan Roosegarde’s latest project, created by Studio Roosegaarde. Called “Beyond”, it is meant to evoke…
Innovation and Sustainability Top Packaging Trends
Innovation, sustainability and design are the biggest trends in the modern packaging industry, according to analysis by GlobalData. In a study of the top mentioned and trending terms related to packaging…
Government Launches Consultation to Overhaul Packaging Waste
A consultation has been launched for a tax on plastic packaging that fails to meet a minimum threshold of at least 30% recycled content. The 12 week consultation, launched by Environment Secretary Michael Gove, will tackle the cost…