Ebi Engage Wins Best Use of Tech in CRM Award

We are delighted to announce that Ebi Engage, our digital direct mail brainchild, has won another award: Best Use of Tech in CRM 2022 in the prestigious Campaign Tech awards.

Our campaign for Land Rover Defender, “Life at 44 Degrees”, with Spark44 and Edit was recognised by Campaign Tech for its pioneering use of CRM technology to track and
instantly respond to customer feedback.

Ebi Engage uses the Internet of Things to instantly send and receive radio signals from anywhere in the UK, allowing customers to instantly register interest and feedback upon
receiving our direct mail campaigns.

Customer open rates, responses, and more are fed instantly to the DDM Cloud CRM technology, which allows clients to measure campaign performance at a glance. DDM Cloud also allows clients to deliver real-time engagement through texts, emails and telephone calls, capitalising on customer responses as they happen.

Our Ebi Engage campaign saw record-breaking response rates for Land Rover, with an ROI of 49:1.

See the finalists for the 2022 Campaign Tech awards here.