Is Direct Mail a Dead Format?

With Christmas just behind us, now is the perfect time to be thinking about your marketing strategy. And while some people may think that direct mail is a thing of the past, the truth is that it’s still an incredibly effective marketing tool—especially when it comes to reaching new customers. Here’s why:

1. It’s Personalised
One of the best things about direct mail is that it can be personalised to fit your audience. You can target specific demographics with your message, and you can even include a personalized name or note in each letter. This personal touch will help your letters stand out from all the other junk mail and increase the chances that people will actually read them.

2. It’s Tangible
In today’s digital world, almost everything is intangible. We consume tweets, status updates, and articles that flit across our screens and then disappear into the ether. Direct mail provides a refreshing change of pace because it’s something that people can hold in their hands and interact with in a tangible way. This tangibility makes direct mail more likely to be noticed and remembered than some ephemeral digital ad.

3. It’s Targeted
One of the great things about direct mail is that you can target specific neighborhoods or even individual addresses with your campaign. This means that you’re not wasting postage on letters that will end up in the trash because they weren’t relevant to the people who received them. With targeted direct mail, you can be confident that your message is reaching the right people at the right time.

As you can see, direct mail is still a powerful marketing tool—especially when it comes to targeting new customers. So if you’re looking for an effective way to reach new people, direct mail should definitely be part of your strategy!