Why is Colour So Important in Print and Packaging?

When it comes to commercial print and packaging, getting the colours right is essential. This is known as “colour fidelity”.

Colour is often used to convey information and create brand recognition. Inaccurate colours can lead customers to believe that they are dealing with a different company or product, which can cause them to lose trust in the brand. For some brands, a specific colour has become as recognisable as the logo itself – think of Twitter’s light blue or Cadbury’s deep purple. These colours have become so deeply tied to the brands that they are now recognisable at just a glance, without the need for logos or qualifying text.

Why Should Colour Fidelity Matter to Your Print Partner?

Inaccurate colours can also lead to confusion and inconsistency among different marketing materials. This can make it difficult for customers to identify your brand and products, which can result in lost sales.

To avoid these problems, we take the time to ensure that the colours in all print materials are accurate. This means using the correct Pantone Matching System (PMS) colours, equipment capable of delivering true colour fidelity and taking into account the various factors that can affect how colours are printed, such as changing materials or different finishes.

By ensuring accurate colour reproduction, we help businesses to maintain a strong brand identity and reach target consumers more effectively. Get in touch with us to find out how we can reproduce your signature colour across a range of printed materials.